The Global Digital Report 2019 reveals that 45% of the world’s population are on social networks. While the continued popularity means there’s much opportunity for marketing, getting it wrong also affects your branding and customer relationships in a huge way.

Social media management only seems like one of the easier strategies to implement because most people own a personal account or a few. Even so, this doesn’t mean running your business profiles is a task that anyone in your team can do. Failing risks your online reputation too much.

In the midst of this, many companies ask whether they should outsource their activities or not. The day-to-day tasks of managing an enterprise are often enough for the average entrepreneur, causing digital marketing to be placed on the back burner.

Social media for business has its own set of rules and is its own beast, however. It requires special attention and a certain level of creativity too. If you’re going back and forth about leaving it to a third party, consider the following reasons.

To Focus on Core Competencies

A post isn’t something you should make when you have an hour free in your schedule. You need to be mindful in choosing the topic and creating the content to ensure it will leave a positive impact on your audience. Sadly, coming up with ideas alone takes hours every week.

Social media management is more than just publishing posts as well. You must also address any queries sent to your channels as quickly as possible. Not to mention you need to track brand mentions and conversations related to your products or services.

All of these take time, and time is money. Outsourcing gives you the chance to concentrate on the most important parts of your business, namely employee satisfaction, customer service, and revenue generation.

To Get Expert Assistance

Everyone knows how to update their Facebook status or send a tweet. Targeting campaigns to maximise success and generate leads is completely different though. These are skills that you might not know much about, and take countless hours to be mastered.

Outsourcing allows you to gain expertise that’s currently not available to you. Social media experts are able to combine your knowledge of your audience with their knowledge of trends to evolve your marketing strategy. You get a fresh perspective from someone outside your company.

These specialists live and breathe the various platforms and tools so you won’t have to. Knowing what size photos to upload and using hashtags correctly are a few of the things they can handle with ease and expertise.

To Access Vital Technology

Agencies typically pay for memberships to different tools such as Shutterstock, Canva, HubSpot, Agorapulse, and Hootsuite. If you were to pay for all of these industry-leading technologies yourself, the costs would add up pretty quickly.

These platforms come with useful features that you will want to maximise if you want to get your money’s worth. This entails training an internal employee or two on how to use them to their full potential. You’d be taking away your own manpower in that case.

You’ll save much time and effort by using the tech stack of a third party. You’ll have access to all the necessary tools for enhancing your campaigns with your contract.

To Get the Right Marketing Mix

Maximising sales is the ultimate goal of every business owner. But when it comes to social media, you must strike a balance between sales-based posts and value-based posts. Informative videos, images, statistics, and articles are all as equally important.

Another advantage of outsourcing to a third party is that they often have additional marketing services you can utilise. They can assist you with redesigning your product packaging or with developing a responsive website, for instance.

All of these help achieve a careful mix of sales messages with engaging content, which is better for your overall branding and not just for social networks.

To Save Your Business Money

Outsourcing is more cost-effective than hiring someone in-house. You must factor in the time it takes to recruit, train, and develop new team members into your expenses. Besides that, social media managers typically demand over 30,000 USD per year.

One of the greatest benefits of working with an agency over an in-house expert is that you get an entire team at the fraction of a cost of a full-time hire. That may include a project manager, account manager, and graphic designer already.

To save even more money, book a social media virtual assistant instead. They have an all-encompassing knowledge of campaigns from project management to content creation in a single individual.

Who to Outsource Social Media Management To

As previously mentioned, you have a choice between booking an agency and hiring a VA for your needs. We recommend the latter if you want to get the most bang for your buck.

There are plenty of remote workers who meet your requirements everywhere but you need to take the time to look. For an easier way to get a social media virtual assistant, work with us here at Remote Workmate.

Not only do we post job listings according to your specifications; we also evaluate candidates via a gauntlet of exams before we endorse the best ones to you.

Unlike freelancing marketplaces where you do everything yourself, we handle the heavy lifting for you, including recruitment and payroll.