Your business needs an effective marketing plan to survive in this digital age, but creating and implementing one is complex and difficult. Among other things, you need to:

• Create a sales funnel;
• Optimise your site for search engines;
• Run ads;
• Grow your presence on social media.

You can do all this yourself to cut costs, but unless you’re a digital marketing specialist by trade, you still need to learn the complexities of putting together a marketing strategy (possibly from scratch). And it’s not like you don’t have other responsibilities; you have a company to run!

The good news is that with Remote Workmate you can easily hire a virtual assistant to take care of anything related to marketing for you. They’re capable of handling a wide range of tasks including but not limited to:

#1 Managing social media accounts

This covers updating business information, scheduling posts using tools, replying to messages and comments, engaging with prospects and clients, promoting products and services, and composing posts for each platform.

#2 Overseeing your blog

From researching topics and resources to update existing posts, a digital marketing virtual assistant can oversee the daily management of your blog. They can also write the articles, screen guest post submissions, and look for suitable images and videos to publish.

#3 Making a content marketing strategy

Planning for the creation, publishing, distribution, and tracking of your content can be another responsibility of a virtual assistant. They’ll determine if you should focus on website content for this month or delve into guest blogging. An editorial calendar is produced to schedule content for publishing.

#4 Producing articles and various collateral

Content is not limited to blog posts. You also need sales emails, inner pages, newsletters, guest posts, product descriptions and social media posts. In some cases, you’ll need articles for submission to industry magazines and case studies too which are time-consuming to produce.

#5 Running a search engine optimisation campaign

A digital marketing VA will prove invaluable to your team as they determine how to go about keyword research, landing pages, in-depth competitor analysis, link-building campaigns, Google Analytics reports, and webmaster submissions.

#6 Prospecting leads

When you need a list of qualified leads, a virtual assistant can put together one for you. They’ll make calls or send emails to identify connections worth pursuing too. In this way, you can focus on pitching to those who are ready to subscribe to your service or purchase your product.

#7 Monitoring your email inbox

Staying in touch with your existing and future clients through email is easier with the help of a virtual assistant. Setting up autoresponders, creating thank-you emails, sending newsletters, and making opt-in forms are all part of their job.

#8 Maintaining your website

A remote virtual assistant can assist you with numerous web development services. These encompass linking to other posts, adding metadata, adding new content and more. However, editing code and managing servers are tasks for an IT virtual assistant, and should be assigned accordingly.

#9 Liaising with developers

Sometimes, offshore virtual assistant services need to have the website design changed, the plugins updated or Google Analytics code added for onsite SEO purposes. They’ll communicate with the digital marketing VA in your place to get these modifications in place.

#10 Collaborating with writers

When your content requirements are more than what your marketing services can manage on their own, you’ll need to hire separate copywriters. But don’t worry; your marketing VA will work together with the writers without you having to act as a middleman for a smooth and efficient workflow.

#11 Expanding your network

Want to get your name out there as an individual? Your digital marketing VA will take care of that. Get yourself on a relevant podcast, become a featured speaker for an industry convention, or connect with suppliers without scheduling calls or exchanging emails yourself.

#12 Handling calls

During big events like holiday sales, your business will likely receive a lot of phone calls. Don’t waste your time with pranks and answer only the warm leads that are worth following up. All you have to do is have your virtual assistant be the first point of contact for phone calls.

#13 Researching competitors

There’s no longer a need to spend hours figuring out what your competitors are doing and what you should do about it. You’ll have an expert to provide you with insight on what you should emulate and what you should do differently from your rivals.

#14 Performing affiliate marketing

Market research is necessary to determine which items are popular for different geographic locations and seasons. An offshore assistant knows which Amazon or other e-commerce product your website should link back to for high commissions.

#15 Implementing growth hacking

When you have a limited budget to dedicate to marketing, a digital marketing VA will implement growth hacking strategies to get your brand out there at a low cost. They may run giveaways and contests, turn to influencer marketing, arrange webinars or write white papers for you.

#16 Managing online communities

Build authentic relationships with followers, fans, customers, and suppliers through well-managed communities on Facebook or elsewhere. Leave the screening of new members, dissemination of information, and social interactions to the expert virtual assistant though.

#17 Organising paid advertising

If you’re new to pay-per-click (PPC) or pay-per-impression (PPI), you might find it hard to navigate keyword research, bids and so on. With a VA, it’s all right to know only the basics since they’ll handle the details. Time allocated for studying PPC or PPI goes towards business-related tasks.

#18 Directing inbound marketing

A digital marketing VA won’t just get your website in front of more visitors but they’ll give those visitors the answers they’re looking for as well. They ensure that leads from outbound marketing efforts like SEO convert into sales once they’re on your site or page.

#19 Tracking marketing performance

You’ll want to know if your efforts are paying off or not, especially for paid advertising campaigns. This will help you determine if you should increase or decrease your budget, replace keywords, or try a different method for the next 6 months.

#20 Providing marketing reports

Running several campaigns at the same time gets confusing. Your virtual marketing assistant can provide a report for each campaign so it’s easier to see how each is doing and share the results with other teams.

To close, the above are only a few of the tasks that are best left in the capable hands of a digital marketing VA such as those we can provide here at Remote Workmate. We thoroughly screen all our candidates, guaranteeing they have the skills and experience needed to get the job done.

Have specific tasks in mind for a VA to handle? Our lineup of talents surely has someone who’d fit the role. If not, we’ll find someone for you in the shortest time possible.