Working from home is great, until your pet continuously begs for your attention. Your neighbour, whom you assume is stuck in their flat due to the pandemic, starts an array of power tools and noisy machinery right next door too.

The coronavirus has made remote work a necessity instead of a luxury for many professionals. However, not all industries are offering opportunities because of the limitations of the work environment. The good news is that marketing is one career path that provides the ability to work from home.

Perks as a work from home marketing specialist

Due to the shift to digital, technology now allows marketers to work from virtually anywhere. Remote work has its challenges but it also has its benefits. Some will struggle to focus outside the traditional office, while others will flourish from not having to commute anymore.

Why work from home

It helps you save money

You won’t have to pay for transportation since your workstation is only a few steps away. Neither do you need to buy lunch from expensive places downtown as you may cook whatever is in your refrigerator. If you own a car, you won’t have to spend on parking fees too.

It offers better work-life balance

As a virtual marketing specialist, it’s easier to take short breaks between tasks. You may use these to spend time with your loved ones or to enjoy your hobbies. You get to sleep in so your body gets to rest and gather more energy.

It lets you meet a more people

Because a freelance marketing specialist isn’t bound to a specific location, remote teams consist of a more diverse range of people. You meet people from cultures that are different from yours so you learn more about how the world works.

Why work as a remote marketing specialist

It pays good money

The amount you make as a work from home marketing specialist depends on your specialisation, location, and experience. According to Payscale, the average yearly salary of a marketing specialist in the Philippines is PHP 259,194. Specialising in social media marketing increases that to PHP 288,633 a year.

It gives you independence

Digital marketing lets you work for yourself. You may work as a freelance marketing specialist and choose your own clients, for instance. If you have the skills and experience, you might even start your own agency and hire other specialists to join your team.

It works for the long-term

As more companies shift their advertising budget to virtual channels, you know that digital marketing is here to stay. There are also plenty of paths you may follow as a remote marketing specialist, such as PPC, social media, and content.

How to become a work from home marketing specialist

Develop the necessary skills

Search engine optimisation

If you want to be effective in your role as a work from home marketing specialist, learn how SEO works. Master the on-page, off-page, and technical aspects of SEO so you know how to structure a website and content for optimal performance.

Design

Know how to make your own visuals, be it a banner ad for a PPC campaign or a social media post. Doing so saves your employer from needing to hire another person to create graphics. There are lots of tools you may use for editing images and making designs, including Canva.

Communication

Many marketing strategies revolve around content creation. To make effective campaigns for social media and search engines, you must know what makes good content. Being able to write well also helps you communicate better with other members of your team.

Conversion rate optimisation

The main objective of any marketing strategy is converting traffic into sales. CRO is the process of testing different elements of an advert or site to see which combination converts best. This may involve modifying images, calls to action, and copy.

Technical

Be able to use a wide range of tools and software, such as:

• SEO tools like SEMRush
• Design tools like Adobe Illustrator
• Social media management software like Buffer
• Analytics platforms like Google Analytics
• Marketing automation tools like Hubspot

Choose a specialisation

• Marketing copywriter – producing articles, blog, sales materials, ebooks, and web copy
• Content strategist – developing a content strategy though editorial calendars and projects
• Product marketing manager – managing product releases and relevant communications
• Marketing analyst – analysing data and turning it into a branding or marketing strategy
• Digital marketing consultant – analysing marketing processes and policies to improve performance
• SEO specialist – developing and managing organic search campaigns
• Social media specialist – increasing brand awareness, engagements, and conversions on social networks
• PPC specialist – running paid advertising campaigns, including creating the ads themselves

Follow these additional tips

• Do your homework about digital marketing and the careers you might pursue
• Take a marketing course online to gain the necessary skills and get a certification
• Develop your own website to practice on and develop your marketing skills
• Go for freelance or entry-level positions when you’re still starting out

Where to find work as a work from home marketing specialist

As more and more people work from home, the number of opportunities for virtual professionals has increased as well. The amount of competition you face as a job seeker is greater too. Worry not, there’s a way to simplify the application process.

We at Remote Workmate specialise in connecting global clients with remote workers like you. We provide advice on how to transition from working in an office to working from home. We also provide support for after you’re hired.