Business speaker and consultant Justin Tamsett has a four-step process for getting the right people working for small businesses. It goes like this:
Step 1: Retain your staff
According to Justin, you should put as much energy into finding, hiring, and orientating good staff as you do into finding, selling, and orientating new customers.
Why? Because if you keep your staff, you keep your customers. The savings you get from staff retention means you can spend less on marketing.
Step 2: Always be looking for good people
Justin thinks that you’ve probably already seen two or three people today who’d be great in your organisation, and that you should offer them a job.
The point: your search for good people should be constant.
Step 3: Develop a reserve bench
Doing this helps improve the performance of current staff and slowly migrate them into the culture of the business. When you do find someone good, let them know an opportunity will arise and you want to offer them a chance at that role.
These people will then be on your reserve bench.
Step 4: Challenge candidates during interviews
Your interview process should take people out of their comfort zone. The objective isn’t to catch them off-guard but to see the real person (instead of the polished image they’re projecting).
To do this, you can:
- Conduct group interviews
- Role-play scenarios
- Ask them to provide examples from previous work experience
You can also skip the usual interview setting and invite them to a workout, golf game, or cup of coffee to see what they’re like.
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