Why do real estate investors fail in setting up a cold-calling system using remote assistants? And why can’t they seem to implement anything that works?
According to licensed real estate agent Connor Steinbrook, the mastermind behind Investor Army – a rapidly growing YouTube channel – it’s because real estate investors are unrealistic when looking for trained VAs with real estate and cold-calling experience.
In Connor’s words:
“You’re trying to track down someone that doesn’t exist. And since you’re having a hard time finding them, you try to set the strategy up, you look and you try, then you back off because it’s taking time. You need to stop looking for the invisible unicorn person out there.”
Connor backs this claim by sharing that people frequently call his office to ask if he has:
- A real-estate-trained virtual assistant
- A cold-calling-trained virtual assistant
- A cold-call-trained and real-estate-trained virtual assistant
Train VAs yourself
The truth is that unless a VA has worked in a real estate company for years, they’re not going to be trained in that area. Otherwise, you’ll have to train them yourself.
Interestingly, Connor believes that VAs don’t need to be trained in real estate or cold calling at all. This opens up your prospects to essentially all VAs who are skilled at communicating over the phone.
“You don’t need a superstar; you just need a person that you can have work with you to help set the appointment to the future call, not the house appointment,” says Connor.
The only information you need
The problem is that most real estate agents are trying to get their VAs to take all kinds of unnecessary information like:
- Seller intake forms
- Mortgage information
- Repair information
Yes, you’ll need those details, but you don’t need a VA to get them. The one goal for the VA is to see if a lead is looking to sell the house. The VA just needs to get basic info like:
- Is the lead open to selling?
- When is the lead looking to sell?
- How much?
If a lead wishes to sell property, your VA needs to redirect the lead to your office. That’s it.
Here’s Connor Steinbrook’s complete video:
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