If your business has a website, you probably already know how important having a blog is. It increases traffic to your website, increases your ranking on search engines, and establishes you as an expert in your field, among other things.
An important but often overlooked matter however is that the blog needs to be regularly updated. A well-maintained blog opens your business up to new potential customers. But most business owners don’t have time to be churning out blog posts and more often than not, they don’t know how to write that optimizes the content for search engine rankings.
The easiest solution is to outsource your blog. If you haven’t yet, we’ve listed five compelling reasons below on why you should do just that!
You get a professional writer
Not everyone is skilled in writing and not everyone skilled in writing automatically makes them skilled at blog writing. Someone who has experience in poetry or fiction writing probably won’t make the best blog writer. Blogs require the kind of writing that people can easily digest while persuading them to make the decision and take the action you want them to do. Moreover, they need a writer who has knowledge of best SEO practices and who can interpret analytics to make the necessary tweaks to improve the blog.
They have marketing strategy knowledge
Blog writers are up to date with the latest blogging trends and which content will sell or won’t. They know how to make your content more impactful and their research skills will make it more informative as well.
It saves you time and money
Outsourcing your blog will save you from unnecessary expenses. Labor alone accounts for 70% of total business costs so hiring more employees will only increase the expenses of your operations.
Outsourced writers will also offer you content in less time because they usually have other projects to complete and deadlines to meet. But don’t think this will lower the quality of your content! Blog writers have mastered the art of being efficient while churning out high quality content.
They possess unique skills
Content is king. It’s what puts your brand on the map, drives traffic to your website and eventually sales. With that, content writing is one of the most competitive positions in marketing. Every writer is incentivized to have unique skills that will give them an edge. When you take your pick of your blog writers, you can be assured you’re picking from the cream of the crop.
You can focus on other things
Running a business entails having a never-ending to-do list, the primary focus of which is enhancing user experience to convert leads into sales. Add maintaining a blog on top of that and you’ll find yourself becoming overwhelmed. By outsourcing your blog to a professional who knows what they’re doing, you’ll feel more comfortable focusing on the things you do best like growing your business.
Ready to hire a professional?
Remote Workmate has a rigorous process in finding only the best freelancers from the Philippines. We source, test, vet, and interview candidates so that you’re picking from the most qualified.
Interested in teaming up with us? Click the button below to book a consultation, totally obligation-free!
