Social media is an indispensable part of content marketing. It’s the most effective way your brand can reach a large audience to create awareness.

However it can be a pain for small-to-medium businesses because in order to do it right and get results, you have to dedicate a lot of time to it, among other things.

Here are some common social media pain points that businesses experience. Can you recognize one or more of yours?

Multiple Platform Management

You don’t have to be on every social media platform. Depending on the nature of your business and where most of your target audience is hanging out, you may not need to be on LinkedIn or YouTube.

But Facebook, Instagram, and Twitter are the top three most popular platforms in 2021 and they are easy to make content for as they have all three options for video, photo, and written posts.

Still, that’s three platforms you have to create and schedule posts for. Three platforms you have to learn the algorithm of and find out which type of content works best for it. Three platforms that your competitors are also most likely using. Three platforms you have to get and analyze data from. Three platforms you have to engage your audience in.

Creating Content that is Consistent and Useful

For your content marketing to be successful, it has to be attention-grabbing and of value to your audience, while simultaneously aligning with your goals. That sounds harder than you think, especially when everyone else is trying to do the same and you’re competing to appear on your constantly-scrolling followers’ feeds. Not to mention the fact that you have to consistently churn it out.

It helps to create content that tries to be as original as possible and to center it around what your audience cares about. Much like this blog post’s topic, customers experience pain points themselves, in all aspects of life. Find out which ones you can solve and create content that lets them know that you’re both aware of them and that your service or product can solve them.

Engaging Your Audience

Content goals include getting your audience to engage with your posts. A common way to do this is to ask questions on your posts. A simple “how are you doing today?” can usually get people to respond. You can also use your service or product to engage by asking what their experience with it was like. You can also make use of the different options for engaging that the platforms you’re using already have such as polls, quizzes, etc.

And it doesn’t stop there. You also have to engage back!

It’s definitely beneficial to take the time to respond to every question or comment on your post. It lets your audience know there’s a person behind the post, a person that cares enough to respond to them. That definitely boosts their tendency to check out your website or follow you back on your other platforms, and possibly make a purchase or download.

Again, all this needs time dedicated to it.

Conducting a Social Media Audit

Is the social media area of your content marketing actually working? Is all that hard work (and ad spend) paying off?

Doing an audit on your social media efforts gives you the answer. This means doing more in-depth examinations of engagement than just the usual metrics of Likes, Shares, and Comments. With the existence of bots, those things hardly matter anymore.

The more important factors to be looking at include actually seeing the general sentiment of your audience that’s engaging with you. Are they interested in your service or product or leaving complaints? How is your response rate to inquiries? Which platforms have higher bounce rates when referring to your website?

All these questions and more are relevant in getting a good understanding of how effective your social media marketing is.

Solve These Pain Points by Hiring a Social Media Specialist

Social media management and marketing is a very important aspect of running a successful business, but it needs time, dedication, and expertise. 

Hiring a social media specialist can easily take these pain points off your plate and frees you up to focus on what you do best for your business. That’s a better investment than dumping money on ads that just aren’t working.

Remote Workmate can connect you with a number of talented social media specialists looking for work. Talk to us about your specific needs through an obligation-free consultation today!