5 Things an SEO Specialist Does That You Can’t

If you haven’t hired an SEO specialist yet, it’s probably because you think you understand SEO enough to be able to do it on your own.

But the truth is, for SEO to be successful and show results, you need to dedicate a lot of time to it. Time that, honestly speaking, you don’t have if you want to focus on other parts of your business as well.

With an SEO specialist on your team, you’ll find that your website and business can get more clicks, rank higher, and get conversions, all while you do what you do best for your business.

Read on for a list of things SEO Specialists do that you can’t or just don’t have time for.

1. They Have a Broader Understanding of Digital Marketing

Any SEO Specialist worth their weight in gold will have a deep understanding of digital marketing. More than just web content, they study consumer psychology, web design and development, social media, viral marketing strategies, and other things that help drive brand awareness and conversions. They will also have better insight into your target market as well as your competitors and what they do to get ahead.

When you start working with your SEO Specialist, they will review your current market stance, compare it to your past performance, and from that they’ll create a long-term strategy for you. They’ll keep an eye on the results of that over time too.

2. They Can Keep Up with SEO Changes

Google’s algorithm, which is the deciding factor for what shows up in the front page of results, constantly changes. And by ‘constantly’ we mean oh, a few thousand a year!

If you want a chance at ranking on the front page, or at least ahead of your competitors, your website needs to follow the rules. Keeping track of the algorithm and other trends is a full time job in itself. It’s very important to stay on top of it to make sure your website complies with these updates in order to get the traffic you want.

With an SEO Specialist on your team, you don’t have to worry about keeping your finger on the pulse. In fact, a good one will be enthusiastic about these changes and consider it a challenge to acquaint themselves with the new rules. They can’t afford to be complacent nor do they want to be.

3. They Execute the Three Levels of SEO

In developing a marketing strategy, a good SEO specialist applies all three tiers of search engine optimization. They are:

Technical – Every element on your website that isn’t content also contributes to its optimization. This involves backend structure, website speed, mobile friendliness, website architecture, crawlability, and website readability. All these elements contribute to improving user experience which signals search engines that your website is reputable, thus ranking it higher on the results page.
On-page SEO – This is what most people think SEO is only about, which is website content. This means understanding and utilizing keywords, meta tags, internal links, HTML title tags, so that search engines understand what your website is about and verify it as a reputable source.
Off-page SEO – Another way you can show search engines that your website is reputable is through link building. This refers to having other websites link to your website as a source in their content, which again tells search engines it’s a trusted source and ranks it high. This is done by actually connecting with other websites so they publish your content and backlink to your website. A good SEO Specialist makes sure to do that.

4. They Can Generate Leads

This is why you hired an SEO Specialist and yes, they will deliver. Optimizing your website means they guide your customers through the buyer’s journey and provide good user experience that will ensure repeat customers.

Keep in mind that this won’t happen magically overnight. But trust that building the foundation of SEO and committing to it will show results over time and your website will eventually become a contender in the market.

5. They Can Analyze Your Data To Show You Results

Your website’s analytics is another maze of data that will take you a while to understand and draw conclusions from. But you SEO Specialist can take care of that too.

With Google Analytics, they’re able to see the number of visitors, clickthrough rates, keywords you rank for, bounce rates, etc, and figure out where to make adjustments in your content marketing strategy.

Data never lies so basing your strategy on it is sure to deliver results. Having someone on your team who can understand and analyze your data is invaluable.