How many clicks do you think a Twitter user that has over 114,000 followers gets for a link they’re sharing? You’re probably thinking about a few hundred at least, right?
Sorry to break it to you, but even if they’re on the Forbes Top 50 Social Media Influencers list, this person gets an average of 7 clicks per shared link.
So, what’s happening? Why are the social media gurus failing at social media and how can you protect your company from going on the same path?
Why social media fails
The most prevalent reason for having no results in social media, no matter if those results are clicks, newsletter subscriptions, or sales are related to buying followers and using poorly built automation software for publishing content on social media networks.
The people who are focusing on growing an audience on social media by following thousands of other users and posting a tweet every 5 minutes started chasing success and forgetting that it’s social, not antisocial media.
When someone is paying for new social media followers (Twitter users or Facebook fans), the bought accounts are actually fake ones, and no real people are using them. If there’s no one to see what you’re posting about, how could you possibly generate conversions?
How to succeed at social media
The key to protecting your company from social media failure is getting back to the basics. According to a study by the CMO Council and Lithium, 80% of consumers tried out new things based on friends’ suggestions. Over 70% of them encouraged their friends to try a product or service.
To be successful in social media means to be able to create meaningful relationships, like the ones between friends. If you’re using an automated service to post content to your social media channels, without listening to what your customers are saying, what they joke about, and how they feel, you shouldn’t be in social media at all, because you’re doing it wrong.
When you start a business, every small investment counts. And so does every single effort you’re making. Social media allows you to trade a part of your time to helping and understanding others and transforming them into your loyal clients and promoters.
What does a social media manager do?
You might say that you don’t have time for that, and you’re right. Luckily you can hire a social media manager to help, one who helped businesses before by building strong and loyal communities around the products or services they sold.
What this social media manager should do is plan, implement, and support marketing initiatives that meet your business and commercialisation goals.
This person should work closely with your entire team in handling daily requests and complaints from customers while managing the overall activity of your social media assets. They should also be responsible for the reach, engagement, and sentiment output of those channels.
What’s truly great about this hyper-connected world we’re living in is that you can now afford to hire one of the best social media managers available on the market. And it’ll cost you only 20-30% of what you pay a local employee.
Find the right talent
If you want to hire the right social media manager for your company, team up with Remote Workmate. Unlike freelancing marketplaces and job boards where you do everything yourself, we handle all the heavy lifting for you (e.g. screening, payroll, onboarding).
Because if it’s not expensive to do it right, why do it wrong? It’s time you place your business in a stronger position to succeed.
