Nowadays, a large portion of the global population are online, especially those who are in their teens or are of working age. It’s for this reason that having a strong virtual presence is crucial for any business in this digital era.

Building a strong social media presence is hard when all you’ve handled before are your personal accounts. To begin with, you need to have at least one social media profile PLUS a business listing and a functional website. SEO knowledge is a must for ranking on search engines too.

For many companies, all they can manage is one or two channels due to the lack of staff or resources. This may prevent you from spreading yourself too thin, but the lack of presence across different platforms will be bad for business.

Understand the need for multiple social accounts

There are several reasons why you should consider a multichannel approach for your social media, including:

• It enables you to make authentic human interactions and connections.
• It helps you stay on the top of the minds of your target audience.
• It generates leads that you may direct to your commerce website.
• It offers an avenue for collaborating with influencers within your industry.
• It gives you the chance to become viral as people share your content.
• It allows you to take control of your reputation on social media platforms.
• It shows that you are active and that you care what people are saying online.
• It teaches you more about your customers than any other type of study or survey.
• It informs you what your competitors are doing with their branding and/or marketing.
• It provides options for reaching the right audience so you maximise your budget.
• It comes with a nice array of analytics and tracking tools to prove profits.
• It increases people’s awareness of your brand, products, services, and more.
• It establishes your company as a thought leader in your specific industry.
• It boosts traffic to your website and potentially your sales too.
• It enables you to promote new content on your site, such as your newest blogs.
• It serves as an excellent source of ideas or material for posts and other content.
• It speeds up customer service and support through direct messaging features.
• It helps you stay on top of the latest trends and innovations in your niche.

See the signs pointing to multiple socials

Now that you know what the advantages are of having more than one social media profile, you might be wondering when is the best time to start adding more channels.

Does your company have many locations or teams?

If your business is based in one country but has branches in other places, it might be worth each one having its own profile. Your customers may follow account that promotes services and products in their area rather than somewhere far from them.

Is your profile full of inquiries or feedback?

Managing reviews or complaints takes up a huge amount of time. Hence, it helps to have a separate account where people may direct customer service or support concerns. It’s also easier to categorise whether a query is for support or not.

Do you have different kinds of offerings?

You may have started out with one type of product but have since branched out to other niches. To streamline the buying process, it may be better to have different accounts for each target audience. For instance, one account for home appliances and another for electronics.

Do social media management effectively

If you’re done setting up profiles on various social media platforms, apply the following tools and methods to better manage each account well:

Management tools

It’s too much of a hassle to copy and paste content from one channel to another. Make it easier on yourself by using tools like Buffer where you may also monitor engagement. Publishing is made easier as you may post across different profiles with just one click.

Activity monitoring

If you have setup a separate support account, it’s important to keep track of keywords and mentions. You want to know if there are any new trends or common issues among your audiences. However, collaborate with your team to ensure there are no duplicate or delayed replies.

Strategy documentation

A social media strategy is essential to keep everyone on brand, even when you’re on different platforms. Your strategy has to include a style guide, the processes, and the policies related. This keeps your team on the same page and at a good pace.

Editorial calendar

To ensure you stay on track of your strategy and on the right direction, you need an editorial calendar. You might share a simple document with your team or use reliable management software. It helps you identify gaps in your content or schedule too.

Data analysis

Monitor and measure the results of your strategy against key metrics. It’s hard to determine which accounts need to do better when you aren’t performing any analytics. Turn to data-driven marketing for understanding what is working or not and for fine-tuning your strategy.

Hire a virtual professional for your socials

The social media landscape continues to evolve as more platforms emerge and as competitors keep going strong. You don’t want your company to fall behind the times because you don’t want to deal with multiple accounts. A social media virtual assistant can be of service to your business.

We at Remote Workmate have a pool of talents who are experienced in working online. Being an offshore staffing firm, it’s our speciality to connect employers like you with remote workers according to your specific needs.