In this technology-driven era, it’s crucial for businesses to have websites. They are one of the best ways to connect with your target audience. Also, they are an important medium for marketing your brand and disseminating information about your products and services.

As part of your marketing strategy, you have to pay attention to your site traffic. The more visitors you have, the more prospective sales you have. The number of people on your website is equal to the number of chances you have to leave a good impression, generate leads, and close deals.

What helps in boosting site traffic?

Nobody ever thinks that they have enough traffic and instead desire more. If you’re struggling to attract more visitors, there are different tools available for you to use. Here are some of our picks according to your preferences or needs.

Search engine optimisation tools

SEO is important for increasing the exposure of your site and pushing it higher in search results. When you manage to get your website on the first page, you are more likely to get clicks and visits from users.

Screaming Frog

A crawling tool used to scan your website so it’s easier for you to evaluate how the different parts and structure affect your SEO. It informs you if there are disorganised redirects, 404 errors, plagiarised content, problematic meta data, and other issues that prevent people from exploring your site further.

Moz Pro

An all-in-one tool for managing the various aspects of your SEO campaign. It’s useful for gaining insight on the individuals who come to your website, particularly how they got there. Additionally, it enables you to monitor your rankings for certain key phrases or words in comparison to your competitors.

SEMrush

A program designed for businesses who need help with their online marketing and SEO. With SEMrush, you find out what topics, products, and techniques are trending within your particular niche. Understand your web pages better with this tool and optimise them to generate more leads.

Ahrefs

A software suite that started out as a backlink checker yet now features tools for site auditing, position tracking, competitor analysis, and keyword research. Their dashboard is designed to make it easier for you to monitor the health of your domain as well as track all of your data.

Paid social and search tools

There’s much to think about when you’re investing in paid advertising across different search engines. If you’re juggling multiple campaigns, it’s a good idea to have tools for planning and management.

Bing Ads Editor

A pay-per-click tool from Microsoft for Yahoo and Bing search engines. It comes in a desktop application where you’re able to apply bulk actions rather than do them manually. Since you’re able to make bid changes, add keywords, and the like in bulk, you limit human errors.

Wordstream Advisor

A software solution that allows you to manage both paid social and pay-per-click campaigns on a single dashboard. Some of its best features allow you to track performance, calls, conversions, geotargeting, and keyword implementation. It also has the capability to boost and provide custom reports for AdWords accounts.

Revealbot

A social media advertising tool that allows you to reach audiences based on the information and interests that they share online. This is done by cataloguing and analysing data generated by the entire Facebook community. Apart from automating ads, it also informs you if your ad campaigns are effective or a waste of money.

Google Ads Editor

An editor for your Google Ads account that may be used offline. Not only does it allow you to work on different accounts but also it enables you to make changes to your adverts in bulk. It’s the ideal tool when you’re aiming for people who are already interested in your product, services, or brand itself.

AdZooma

A service that helps small businesses make websites that convert visitors into customers. At a lower cost, it runs adverts that reaches target markets more effectively too. It’s worth noting that they only create single-page sites that showcase your message and a call-to-action.

AdEspresso

A tool designed to make creating and optimising Facebook Ads faster and easier. Recognised as a Facebook advertising partner, it can be synchronised with your existing Facebook accounts and even import any of your active advertising campaigns. You get both quick insight and optimisation suggestions through its algorithm.

Who helps in boosting site traffic?

You might have all of the tools above but it’s hard to use them all when you’re doing your search marketing solo. It’s good to have a professional help you to optimise your website and drive more traffic. A virtual assistant who specialises in search engine optimisation is a wonderful addition to any digital marketing team.

In case you need assistance with recruiting a VA, we at Remote Workmate are specialists in connecting companies with remote workers. We do have an existing talent pool with qualified candidates but we screen additional people just to meet your needs too.