Content marketing is a very vital part of marketing strategy. It’s what attracts, engages, and retains your audience so you build a loyal customer base and stay relevant.

If you want to do content marketing right, you have to explore it all: social media posts, email marketing, blogs, landing pages, video, and more. It can very easily take up a lot of your time. It also requires a lot of different skills and knowledge for it to be effective and have results.

Because of that, several B2B and B2C companies nowadays are choosing to outsource their content marketing. Should you as well?

It depends! We’ve compiled a list below of pros and cons to help you decide whether outsourcing content marketing is for you.

The benefits

1. It frees up your time

Can you imagine having to do all this – blogs, social media posts, articles, website content – on your own? You have to do research for all those things on top of that. How would you ever have time to focus on other important parts of your business?

By outsourcing content marketing, you can delegate and trust that the person you hired knows what they’re doing.

2. It gives you more flexibility

Your content needs may change over time. There may be times in the year when it doesn’t make sense to churn out content as much. 

Hiring a freelancer or contractor on a project basis allows you to adjust their hours when you need to scale back on production whereas with a full-time writer you have to keep paying them even when there isn’t much work for them to do. 

3. It offers fresh ideas and diverse points of view

Being the only person working on your content can get taxing and boring, and it can show in your final product. Outsourcing your content marketing to a diverse team of professionals opens you up to new ideas and concepts that could put a fresh twist to your brand. 

Freelancers work with different clients, which gives them the experience to be knowledgeable about emerging trends, what works, and what doesn’t. This will prove advantageous to your marketing strategies.

4. It has measurable ROI

It’s easy to see and track the return on investment on content marketing. Every piece of content has measurable Key Performance Indicators (KPIs) such as views, shares, followers, and subsequent conversions. 

Hiring content marketing experts will help you make content that is sure to show results, meet your business goals, and increase your engagement, leads, and conversions.

5. It allows you to experiment with different types of content

There’s all kinds of content creators out there that aren’t limited to just writing blogs and social media posts. Hiring them allows you to branch out in terms of the type of content you put out. For example, video content marketing has become the prefered way to consume content. In fact 51% of marketers say it has the best ROI, but 80% say it’s the hardest to produce.

The challenges

1. Setting workflows

Outsourcing in these times means hiring someone who will be working remotely. In order for the work to be organized, you have to have clear processes in place so the person you hire has direction. This means having timelines set, a content guide and calendar, and the proper channels to delegate their tasks and receive their work.

2. Having more revisions

Someone new to your business will understandably need more time to study your mission and vision, your goals, your style guide, and the type of content that fits and reflects all that. You should expect that the back-and-forth with revisions will take longer in the beginning. However, if they’re experts, it shouldn’t take them long to get up to speed.

3. Company confidentiality

If your type of company or business deals with sensitive information that you don’t want third parties to have access to, it may be best to keep all your marketing strategies in-house.

What roles can you outsource?

Here are some usual players in the content marketing game that could prove to be an essential part of your team should you decide to try outsourcing.

1. Content writer
2. Designer/Illustrator
3. SEO Specialist
4. Editor
5. Social media manager
6. Video editor

Sometimes you can get freelancers and contractors that are multi-hyphenates, meaning they have more than one specialty under their belt. A lot of content writers nowadays are also SEO specialists, social media managers, and editors. However, it’s still a good idea to get at least one more person for one of those roles in the interest of fresh and varied perspectives, as we mentioned above.

How to outsource your content marketing

If you’ve decided that outsourcing your content marketing is for you, this is where we step in and help you find the top talent that will help meet your business’s goals and convert your leads.

We do this by:

1. Evaluating applicants via a gauntlet of exams.
2. Endorsing to you the best ones.

You then interview the candidates and ultimately choose your Workmate.

So take the first step in fine tuning your content marketing to grow your business. Click the button below to schedule an obligation-free consultation with us.