A good knowledge of English isn’t enough to write compelling text.

For this reason, many companies hire writers and editors with teacher qualifications instead of industry expertise. They tend to regret this later when their materials are spoiled by incompetence.

Just because someone writes well, it doesn’t mean they can create marketing copy that persuades consumers to buy. Crafting an essay that’s easy to read greatly differs from advertising content or blog posts. These only take up space without converting into sales.

When you’re launching a product or revamping your website, a competent copywriter is a must. We discuss the merits of hiring an actual writer versus someone just fluent in English.

Why Work With a Copywriter

1 – They have the expertise

Don’t underestimate the skills of a professional. You may technically and physically be able to write, but you likely don’t have the experience to balance your objectives with the needs of your audience.

Targeted communications come in many layers that must be woven seamlessly, after all.

2 – They make you stand out

A copywriting expert studies your competition and identifies your unique selling proposition (or USP). They’ll research your rivals, your industry, and your offerings until they determine what sets you apart.

The copywriter will then communicate your USP in a way that gives you an edge over others in the market.

3 – They boost online presence

It’s not enough to rely on traditional advertising methods like TV commercials and print ads. You need your brand to come up in online searches as well.

For this, pros will put the right keywords in articles, social media posts, product descriptions, and so on.

4 – They build relationships

Closing a sale starts with bridging the gap between you and your clients. The one person who can match your message with your audience is a copywriter.

They’re the best in explaining how your solutions meet the needs of your prospective customers.

5 – They save you time

As a business owner, you might feel pressured to become a jack-of-all-trades so you spread yourself thin to keep your company afloat.

Outsourcing your copywriting needs lets you go back to your real passion. This extra pair of hands enables you to focus on things you believe matter most.

6 – They position you well

Tone of voice, quality, grammar, and spelling are all important in branding. A professional knows these even if they don’t have English as their native language.

Many a copywriter in the Philippines, Nicaragua, or elsewhere have experience working for western companies so they’re more than familiar with these.

7 – They increase web rankings

You may have a website but is the content working in your favour or are they mere placeholders? Optimised copy should include the right kind and amount of keywords to appeal to search engines.

Experts help you identify the purpose of your site and motivate visitors to act.

8 – They work to convert

A copywriter understands the need for mapping materials for each stage of the buyer’s journey. For instance, they know that a survey offers more value rather than a discount promotion early on.

They step into the shoes of your audience and target their specific needs, converting them into buyers.

9 – They encourage loyalty

Don’t be content with satisfying the needs of your clients just once. To make your business thrive, you have to build customer loyalty.

You must give them a good reason to come back and spread the word about your company. Good advertising copy will keep them interested.

10 – They use special tools

Writing isn’t merely typing away on an office document. It involves researching keywords, checking for plagiarism hits, looking for suitable images, and more.

An experienced writer is familiar with tools for discovering winning keywords and optimising copies to let your website get better search engine rankings.

11 – They continually improve

A specialist is someone who isn’t satisfied with their current level so they’ll continually improve their knowledge and skills.

They increase their vocabulary in order to explain difficult things in simpler forms for target audiences. They study on recent trends in your industry and try the latest tools.

12 – They cut your costs

An inexperienced person needs time to learn and adjust to writing marketing content. A pro can hit the ground running and push out quality materials on their first week, if not their first day.

A copywriter in the Philippines will ask for a lower copywriter salary than their western counterparts too.

13 – They grow your bottom line

Customer loyalty, thriving online presence, strong branding—all of these and more equate to a healthier bottom line for your business. They draw a straight path towards financial growth and business success for the long-term.

Outsourced writers are essentially an investment for the future.

Can’t Do Without a Copywriter Anymore?

There’s no better time than now to add a professional writer to your team. As more people rely on content they find online to learn about your enterprise, you should level up your copy so it stands out and convinces consumers to choose you to meet their needs.

We at Remote Workmate can assist you in finding the best candidate for the role. Not only will we craft and post job descriptions, but we’ll also negotiate copywriter salary according to your budget. Speak with any of our representatives to know more about our offshore staffing services.