When you first started your business, you took on the role of a jack-of-all-trades. You did everything yourself to cut costs and get your project off the ground. Now that your company is established, it’s time for you to outsource certain tasks so you can focus on your core activities.

If you want your organisation to grow but you’re unsure how to proceed, consider hiring a lead generation specialist. This is the best solution for small to medium enterprises that are unable to commit to growing their sales funnel.

What a lead generation specialist is

Think of them as an exclusive sales person who is continuously looking for the right people and setting up connections for you. They work with leads generated from your other activities such as customer referrals, social media, and advertising.

Their two main responsibilities are:

1. Researching new leads and engaging them to qualify them for sales.
2. Ensuring a number of quality leads and passing them over to sales to close.

Some of their other key tasks include:

• Communicating offerings accurately to prospects
• Cultivating strong relationships with prospects through emails or calls
• Analyzing sales pipeline data and preparing related reports
• Setting up appointments for qualified leads and sales representatives
• Logging all communications into the software with relevant attachments
• Managing campaign data to ensure integrity and consistency
• Developing pages for capturing leads from different platforms

Why hire a lead generation specialist

Leave it to an expert to get you leads within an agreed time frame, ensuring you receive top value for your money. Should you need more convincing, read the reasons we’ve compiled below.

1. They speed up the sales cycle

The faster your sales team identifies who is ready to make a purchase, the more deal they’re able to close. A lead generation expert helps your sales team determine which prospects are ready to proceed to the next step in the sales funnel and guide them into the right place.

2. They provide expert value

No matter how skilful or knowledgeable your in-house team might be, they likely don’t compare to a lead generation specialist. Not only do they support your marketing team but also they provide you valuable insight. They know how to turn encounters into referrals based on their own experience.

3. They make your business known

You want people to think of you first when they make a purchase in your industry and, for that, you need to generate more brand awareness. Lead generation services in the Philippines or elsewhere inform and educate people about you and makes word of mouth marketing possible.

4. They reach out to your targets

It’s not about the quantity of your virtual assistant leads but the quality. There’s no point to leads that aren’t the right fit for what you offer as they won’t convert into sales. An expert knows how to engage with consumers in your preferred demographics.

5. They don’t rely on cold calling

Charlie Cook reports that only 2% of cold calls are successful so you want to rethink about investing time and money on it. The good news is that lead generation isn’t only about cold calling. The specialist considers your budget and determines which methods might be the most effective.

6. They help gather data

You must know as much as you can when it comes to your prospective customers. By knowing their needs and preferences, you can tailor your offerings and messaging around them. Generating leads is a good means of collecting information about your desired clients.

7. They are driven by results

Hiring a dedicated expert means they’re focused on one thing: finding the best ways to generate a steady flow of high-quality leads. They’re not distracted or burdened with advertising or sales. Their main role is to get you results which come in the form of virtual assistant leads.

8. They keep up with trends

As part of staying ahead in your own industry, you must stay up-to-date with the latest innovations for generating leads too. Your lead generation expert does that for you. One of their responsibilities is to make sure they’re fully informed of the newest tools so they stay ahead of competitors.

9. They provide measurable results

To check if your efforts are bringing worthwhile rewards, you have to measure and analyze data through A/B testing. A good professional can identify which activities are working and which are not. In this manner, they will optimize their strategy to ensure it pays for itself over time.

What to look for in a lead generation specialist

In order for you to enjoy the 9 benefits that we’ve discussed above, you need to choose your professional wisely.

Check that they:

• Are highly organized
• Have an enthusiastic attitude
• Have a proven track record in generating leads
• Have sales or marketing experience
• Are able to maintain their pipeline effectively
• Demonstrate good interpersonal skills
• Are skilled in sales or customer relationship management (CRM) software
• Have strong prospecting and selling experience

Get lead generation services in the Philippines

There are many things to consider when you decide to hire professionals for your lead generation strategy. Your best choice is to outsource to a remote worker than get one in-house. Through this, you get to save money on operating costs and reduce time-to-hire.

Let us at Remote Workmate assist you in finding the right candidate for the job. We specialize in offshore staffing solutions in multiple industries. We normally conduct the initial screening and interviews too so you need only wait for us to endorse the best.