It’s common for managers and entrepreneurs to hesitate hiring a marketing specialist to handle their professional campaigns. A couple of possible reasons for this is because:

• They feel they could manage marketing campaigns on their own, or;
• They lack the budget for it.

In the end, business leaders struggle to promote their brand while running the company.

Since they can’t get their name in front of their target audience, they’re unable to attract new customers. They may also have a hard time keeping the ones they already have. Revenue is sure to plummet until it becomes near impossible to continue the business.

Modern marketing is a complex field that covers both traditional offline methods, along with digital techniques. If you barely have the time to learn the basics, how do you expect to implement them well on their platforms?

How a Virtual Marketer Can Help

All kinds of industries and enterprises can benefit from expert assistance. But instead of hiring a person to work in an office with you, it’s better to outsource to someone online. Here’s why:

They save time

Chances are, you already spend most of your time doing managerial tasks so it can be difficult to focus on marketing. The good news is that a remote marketer is committed to building your presence on the web so you won’t have to.

They can handle non-core activities for you, such as sending emails, entering data, and researching online. This means you and the rest of your team can deal with core competencies like developing products and delivering services.

As you strengthen your working relationship, you’ll eventually realise that you don’t need to spend as much time reviewing their work. You won’t have to worry about where your budget is going either. All you have to think about are critical tasks only you can handle.

They cut costs

Many businesses believe that training an in-house team is cost-efficient. The truth is, outsourcing to a virtual marketer is more affordable in the long run for the following reasons:

• They’re location-independent so they won’t ask you to cover the lease for office space.
• They tend to charge a retainer fee or commission depending on your specific needs.
• They’re equipped with the necessary skills and experience so they require minimal training.

They usually pay for online marketing tools out of their own pockets. But if you want better data security, subscribe to these services directly. This gives you continued access to them even after the campaign.

They connect to experts

When you train a marketing expert from your existing staff, they’re going to be limited to your specific industry or a certain type of outreach. This spells trouble when you want to try a new medium or scale the business.

A remote marketer will have knowledge in different areas, be it customer service or copywriting. Even if they don’t, they’re likely connected to trustworthy individuals who do.

Whether you need a search engine optimisation specialist, graphic designer, or sales representative, a virtual marketer will likely have them in their professional network. Thus, you won’t have to recruit for such roles from scratch.

They offer all-day services

Are your customers spread across the globe? It can be challenging to cope with different time zones when your team is located in only one area.

Fortunately, a virtual marketer is someone who can work from anywhere. They can be from any part of the world and still cater to your and your clients’ needs.

As this allows your business to attend to customers 24/7, you can maintain a good reputation. You and your staff will enjoy work-life balance as well.

They know what works

Some companies turn to outsourcing only when they’re in a hurry to get results. However, you should get a professional to do your marketing plan even when you have the time and money to spare.

A seasoned virtual marketer is more likely to succeed in implementing the right strategy than an inexperienced in-house employee. They know what kind of methods work and what don’t.

They make informed decisions and know fully well what they’re doing from the get-go. They’re updated on the latest trends, technologies, and tools that are relevant to your industry and to your audience.

They create content

Quality copy is crucial when promoting your products and services. You want articles and descriptions that convert visitors into paying customers. It’d be even better if they became repeat clients who are loyal to your brand.

A remote marketer understands the basics and knows what type of content you need. They know if you need a blog post made, what topics to pursue, and when the best times to publish are.

In most cases, they’re capable of creating copy themselves but that would be a waste of their talents. They’ll connect you with writers or editors though. If you already have a writing team, they’ll guide them on keywords and styles to use, among other things.

Add a Virtual Marketer to Your Team

Professional assistance is always appreciated when you need a marketing plan for your business. You’ll also enjoy plenty of benefits when you outsource to one who’s based remotely.

If you’re on the hunt for the right person to handle your marketing campaigns, we at Remote Workmate can help. Unlike freelancing marketplaces where you do everything yourself, we handle the heavy lifting for you, including recruitment and payroll.