One of the things that drives business development is customer satisfaction. This digital era tells people that only experiences that are fast, efficient, and easy are worthwhile. For this reason, there is a strong demand for quality web design and user interfaces.
What is user experience (UX)?
This refers to how users interact with products, usually a website or mobile application. An example is when you’re looking for information on a site. The colours, the buttons, the words—these elements and more will impact how you feel about your interactions.
What is UX design?
The process of making products that provide good experiences to the user. Not only does it include creating a brand but also checking the functionality. The main objective is to keep a user loyal to your brand or product through meaningful experiences.
The characteristics of good UX design include but aren’t limited to:
- Usability
- Usefulness
- Desirability
- Accessibility
- Credibility
- Findability
Why is good UX design important?
As a business owner or manager, your goal is to boost the sales and growth of the company. UX design helps you to achieve this by improving user experience and customer satisfaction. First impressions are especially important for small ventures as you deal with immense competition.
How do you create good UX design?
There are countless ways you may improve the user experience of your site. This includes: ensuring that it’s mobile-friendly, using only high-resolution images, making the pages look consistent, and having unique content.
What tools help with UX and design?
Given that you have so many options for boosting UX, be careful that you don’t get overwhelmed. It’s better to try one idea at a time and see if the results are favourable. Making use of the following tools is a lifesaver too:
HotJar
A tool that provides Product Experience Insights which show you what the users think about your website and how they behave while navigating around the pages. The data you gather allows you to rethink your current strategy so you may deliver better value.
What are some of the things you may do with HotJar?
- Analysis of web page elements and mobile devices
- Survey of user responses and feedback methods
- Segmentation of data for reporting and monitoring
- Tracking of mouse movements and clicks
- Putting together heat maps and session replays
Microsoft Clarity
Allowing for easy setups, Clarity is a tool that tells you how people are actually using your site. It comes free of charge and enables you to gather data in a matter of minutes. It’s ideal for small businesses that have a limited budget for web development and design.
What are some of the things you may do with Clarity?
- Tracking and mapping customers on their conversion journey
- Providing and analysing data in real time
- Monitoring the process and results of any AB testing
- Integrating with third party applications for ease of use
- Arranging data in a visual form for faster checking
Canva
You don’t have to be a designer yourself to turn your ideas in graphics. Here is a tool that makes designing anything possible within a few clicks. From website buttons to professional brochures, it doesn’t come easier to create these things than using Canva.
What are some of the things you may do with Canva?
- Accessing a wide selection of photo and video templates
- Using different effects for enhancing uploaded photos
- Finding the right style in their extensive font library
- Working with a drag-and-drop editor
- Publishing to social media immediately or on a schedule
Google Optimize
When you’re thinking about performing AB testing on your site, this is the perfect tool for you. Not only does it come free but also it enables you to test multiple variations of your website. You may then tailor these according to the results on the reports.
What are some of the things you may do with Google Optimize?
- Needing to download only a Google Chrome extension
- Playing around with opacity, size, colours, placements, and other aspects
- Using a code editor along with the visual editor
- Integrating with Google Analytics for monitoring and reporting
- Accessing split URL tests or redirect tests
Infogram
A web-based platform that is used for creating graphics and visualising data. Their price starts at a reasonable 25 USD per month and may be upgraded for additional features. A free trial is available if you want to test it out before buying for your team.
What are some of the things you may do with Infogram?
- Being able to customise your dashboard and your templates
- Getting real-time updates on the graphics you’ve published
- Receiving reports in your email inbox
- Seeing data arranged in score cards, graphs, and charts
- Viewing your data in historical snapshots
Getting human help with UX design
There’s only so much that technology can do when you are designing and developing your website on your own. It’s not possible to maximise the features and functions of the above tools when you have other things to worry about. Hiring someone dedicated to improving user experience and design is a smart move.
Remote Workmate is an offshore staffing firm that is connected to virtual professionals who work in various fields, including UX design. We are capable of gathering qualified candidates and screening them according to your specific requirements.
Click the button below to know how to hire a virtual UX designer for your website.
