Customer retention still remains to be the most important metric that companies should focus on in 2021. Not only is it cheaper than acquiring new customers, it’s also seven times more valuable.

It’s a no-brainer that you should keep strengthening your efforts on making your existing customers happy and loyal.

Today we’ll be listing down the tried and true strategies to retain customers as well as some new practices in 2021 you should definitely do.

Keep up the top notch customer service

The key to retain your customers is customer satisfaction. Good experience with your business guarantees a repeat customer. Satisfied customers are also more likely to tell their friends about your brand. If there was one practice on client retention you should never become lax with, it’s customer service.

Customer service is a great way to show your customers how you go above and beyond to meet their needs. At the same time, you can use the insights from addressing their complaints to improve their experience with your business. 

To keep your customer service topnotch, remember to keep your response time quick and give it a personalized touch. Make sure they’re able to submit their feedback easily.

Reward your VIPs

All of your customers are potential VIPs, including those who are just about to make their first purchase. The trick is in wanting them to become a VIP. Even if they haven’t bought anything from you yet, you’ll already want to entice them to a second purchase by advertising what it can entail.

Loyalty programs are a tried and true method of client retention. They incentivize your customers to purchase from you again because they can earn valuable rewards, such as discounts on every succeeding purchase or an exclusive sale on their birthday, when they do so. Acknowledging them as VIPs also helps in recognizing their part in your company’s success.

Practice corporate social responsibility

Customers are now more aware of how their purchases can affect the world. Surveys show that a company’s Corporate Social Responsibility (CSR) heavily influences buying decisions. While CSR isn’t a new practice, it’s more important than ever in order to retain customers. 

Gen Z, known as the “woke” generation, now accounts for 32% of the world’s population. Together with millennials, they are more likely to support brands and companies that are socially responsible than those that aren’t. Their satisfaction no longer just means feeling good, but doing good as well.

Advocating for workers’ rights and the environment are some of the important issues that Gen Z and millennials are passionate and vocal about. If buying from your company means supporting these two matters, they will line up. 

If you think you aren’t practicing CSR yet, think again! Companies with a remote team promote a greener environment by cutting carbon emissions that come from commuting to work. It also eliminates the single-use plastic that comes with buying lunch out.

It’s important to be sincere and transparent about your social responsibility efforts. Companies who greenwash, or falsely advertise that their products or services or practices are socially and environmentally responsible, run the risk of damaging their customer trust and reputation forever.

Make your emails educational

Email marketing has been around since before the dawn of client retention strategies. But while the focus has mostly been on exclusive offers and cart reminders, a way to change up your email marketing to retain customers is to periodically send educational emails.

These are emails that show your customers how to use your product, its benefits, how it’s made, industry trends etc. This sets you apart from your competitors and your customers start to depend on you as a valuable source of information on the product or service they’re interested in.

Boost your social media efforts

When it comes to client retention strategies, you can’t neglect your social media presence. There are many ways to use your socials in all the strategies we previously mentioned.

For example, answering customer questions and complaints on Facebook Messenger makes it convenient for your customers to reach you. More consumers also post their good (and bad) experiences with a brand’s customer service on social media and sometimes they just directly link to the Facebook page. This makes it easier for new customers (their friends) to find you as well.

It’s also easier to retain customers when you have Facebook  or Instagram by creating a target audience that has visited the Thank You page on your website after making a purchase. You can then target your ads to this group of people.

Get a highly-effective team

All these strategies are only as effective as the team behind it. We can help you form your high-performing virtual team today! 

By rigorously evaluating applicants and endorsing to you only the best ones, Remote Workmate makes picking your preferred candidates easy and fast.

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