As you’re already aware, social media is crucial for generating more leads, increasing brand awareness, and boosting your conversions. More than half of the world are on social media and they spend an average of two and a half hours on different platforms everyday.

For your mission, service, or product to reach the most people online, your company needs to be on social networks as well. The problem is that social media marketing takes up a lot of time. Also, it includes a wide range of activities such as graphic design and content writing.

It’s hard to execute your strategy no matter how good it is when you don’t have the manpower or skills. For this reason, you need the right tools to help you out. In this article, we’ll be discussing the best social media tools for saving time and increasing conversions.

4 tools for influencer marketing

This is when you collaborate with online personalities to promote your services or products. In some cases, you work with these individuals to boost brand awareness. It’s more than finding someone who has a large audience and offering them money in exchange for exposure though, which is why you need tools.

NinjaOutreach

Here is a blogger and influencer outreach software that connects your business with the right social media personalities and bloggers. It filters through millions of people to help you find the one who will capture your audience and grow your presence online. Some of the things you may use NinjaOutreach for are:

• Guest post outreach
• Content marketing
• Sponsored post outreach
• Interview or podcast outreach
• Link generation and building
• Product or service promotion
• Social media marketing
• Public relations and branding

Melody Socials and Strawberry Socials

These tools were made after their two founders spent hundreds of hours searching for influencers to market their brand. They created this tool to automate the process of going through profiles on Instagram and TikTok. It may not purely be an analytics tool, it relies mostly on data to run.

• Detailed real-time reports
• Search by hashtag
• Filter by location
• Search similar profiles
• Search by sound or music
• Export and search all contacts
• Filter by recent engagement
• Filter by follower count

Upfluence

This is one of the best influencer marketing tools for e-commerce businesses regardless of the size. It is built around a large database with almost 3 million influencers that have a collective reach of 82 billion followers. Profiles are updated in real-time with each copy analysed for engagement and reach.

• Gmail and other tool integrations
• Influencer payment management
• Influencer actions and status
• Outreach email templates
• Campaign briefs uploading
• Payment instructions sending
• Content draft moderation and approval
• Influencer pricing and costs overview

6 tools for social media marketing

As mentioned in a previous blog post, it’s a good idea to have multiple accounts but it’s easy to get overwhelmed with managing them. It’s at this point when businesses have to invest in a tool for more efficient and effective social media management.

Falcon.io

This cloud-based platform allows you to manage customer experience and social media marketing at the same time. It includes features for analytics, publishing, engagement, social listening, and data management. By analysing enriched customer profiles, it enables you to provide more personalised experiences for your brand.

• Content scheduling and planning
• Automated prioritisation and routing
• Paid media management
• Role-based privileges and permissions
• Boolean keyword searches
• Customer interaction history
• Multiple channel integration and coverage
• Real-time tracking, analytics, and reporting

MeetEdgar

Like many other social media scheduling tools, it enables you to make, schedule, and publish content on different channels through one interface. It also gives you the ability to get comprehensive analysis on your data and to send and respond to private messages from your followers.

• Campaign optimisation
• Social media publishing
• Social campaign planning
• Seamless content scheduling
• Content library viewing and editing
• Approval workflow automation
• User and permissions assigning
• Social media assets creation and editing

Buzzsumo

With this online tool, you will learn what kind of content is popular on any website or by topic. You need to know what is trending if you want to produce copy that your target audience is interested in, after all. Knowing what’s popular in your niche or area is priceless for any social media marketer.

• Influencer information gathering
• Competitor insight and analysis
• Keyword alerts setup
• Content and topic insights
• Crisis management support
• Mentions monitoring
• Cross-channel performance tracking
• Digital ad spend reduction

Sked Social

Designed to help businesses within the fashion, retail, entertainment, media, and ecommerce sectors, it helps you to automatically schedule, post, and manage copy across different platforms including Facebook, Twitter, and Instagram. There are many features you may enjoy from this social media tool, such as:

• Visual content marketing planning and creation
• Team, client, and customer collaboration
• Photo and image touch up and editing
• Social media post queuing
• Event and opportunity scheduling
• Social media post templates
• Landing page organisation and creation
• Audience growth and engagement dashboard

Hashtagify.me

One of the most advanced tracking tools for Instagram and Twitter. Not only does it help you get to know your competitors and influencers better but also it provides custom suggestions for content and enables you to find the right hashtags to reach your target market.

• Brand mentions tracking
• Multi-user collaboration
• Content and copy management
• Customer and client engagement
• Social media posts scheduling
• Multi-account monitoring and management
• Social media data gathering and analytics
• Social media trend tracking

Hootsuite

This social media management tool is used by the smallest to the biggest businesses around the world. It’s helpful for driving results, building connections with customers, and establishing your brand by integrating social media across your organisation as seamlessly as possible.

• Post scheduling and crafting
• Channel post and message monitoring
• Upcoming campaign planning
• Incoming queries and reactions response
• Performance and results analysis
• Information sharing plug-in
• Social media listening
• Customer service management
• Task and team collaboration

How about you hire a professional?

Running a business means you’re often busy with core tasks so can’t focus solely on your socials. The good news is that there are virtual professionals who are familiar with the tools discussed above and know which methods work for increasing awareness and engagement.

Are you interested in working with Remote Workmate? Give the button below a click to arrange an obligation-free consultation.