There are over 600 million blogs on the web and more than 7.5 million articles are posted per day in 2023, according to data collected by Earthweb. When AI content creation becomes commonplace, how much bigger do you think this number will be?

What is AI content in the first place?

This is copy generated by a type of artificial intelligence called a large language model designed to process and clone human language. LLMs use deep learning methods, specifically a neural network architecture called a transformer, for analysing and understanding text.

The model is trained on large amounts of data, including web pages, articles, and books, to learn relationships and patterns between words. This enables it to develop a rich understanding of semantics, syntax, grammar, and other aspects of language.

Once trained, the model may be used for a variety of natural language processing tasks, such as generating human-like writing. An example of such a tool is ChatGPT by OpenAI which allows you to request content and other text-based responses in a dialogue format.

Does AI content affect search rankings?

Since AI allows you to quickly and cheaply produce copy, some people generate as many posts as possible. The problem is that publishing hundreds of poorly-made content will harm SEO. Search engines favour original or unique articles that have substance over those packed with keywords.

In February this year, Google released guidelines regarding AI content. While they won’t penalise articles based on authorship, they still check for experience, expertise, authoritativeness, and trustworthiness. Their stance is that as long as it helps the end-user, they won’t give a penalty.

Although we’re not at the stage where machines are able to copy human emotions, there are signs that we’ll reach that point in the future. This is why it’s important for humans to maximise artificial intelligence to boost our own productivity and creativity.

What are the dos of AI content generation?

Check facts for any claims

Sadly, fact-checking isn’t a built-in feature for AI models. Some companies are adding factual validation to their models or building their own AI-driven fact-checkers., but the primary focus remains natural-looking content over factual ones. Maintain validity in your work, especially if you’re a copy editing VA from Philippines.

Give out clear instructions

When working with artificial intelligence, ensure that your instructions are concise. This way, you’re sure that the model understands what you want to achieve for the project and produce quality output. Anything vague or incomplete leads to inaccuracies and misinterpretations thereby wasting your time and resources.

Use for supplemental copy

Although AI isn’t reliable for long-form content that’s ready to publish, it’s great at short-form copy like product descriptions, meta descriptions, image alt text, and the like. You still need to insert keywords yourself but it comes without much issue or risk.

Consider your target audience

As more organisations turn to artificial intelligence for content generation, it’s important to remember that the readers are still human. AI might be able to clone the tone and style of your branding, but it’s unable to understand the nuances of human interactions.

Write for thought leadership

Bear in mind that AI content remains average since it’s just variations of copy that already exists. To stand out in your remote work in the Philippines, you need to establish yourself as a thought leader by producing your own unique content. Share your personal opinions, experiences, and ideas rather than leave it to a machine.

Generate article outlines

Artificial intelligence is great at giving you ideas and creating the outline for your next post. Simply type that you want it to make an outline about a certain topic and suggest related keywords. While it’s unable to make exceptional copy on its own, it’s good for giving yourself a push.

What are the don’ts of AI content generation?

Stunt your own creativity

No matter how advanced technology becomes, AI will never truly replicate or replace the uniqueness of your writing. Branding is what differentiates you from your competitors and gives it a personality that clients connect with. As a Filipino outsource, always check the output before submitting it as your own.

Use the output as-is

AI is capable of creating nice-sounding content that’s completely wrong, which is why even ChatGPT has disclaimers. Some level of human review is required to determine what copy is good to publish. It seems convenient to post output that’s unedited but it’s better to edit yourself instead.

Discuss the latest trends

Some websites have been using AI-driven writing tools to create articles about trending topics or current affairs. The problem is that the database used by these tools are often outdated, with ChatGPT being trained with data only up to 2021. If your client wants to add news to their site, suggest they hire a human virtual assistant PH.

Create sensitive content

Most AI models are programmed to avoid talking about certain topics, but there are instances when they do respond. If you’re not mindful about what you’re typing into the system, you might receive copy that is offensive or problematic. You’ll find that, as a virtual assistant in the Philippines, you can write about these things more ethically or tastefully yourself.

Forget to add fresh data

If your employer is part of a small niche, chances are that you’re limited to a certain number of topics. The machine will churn out articles saying the same thing if you fail to train it with new information. The worst case scenario is that you’ll get hit with a penalty for plagiarising your own posts.

Use it for images

Outside of text generation, businesses also use AI for generating images. This raises the issue of the uncanny valley effect, among other things. There’s also the matter of copyright issues as the system might suggest art and photos that you need to pay to use.

How does AI help you as a remote worker?

We’ve mentioned earlier that it’s crucial for humans to learn how to wield artificial intelligence so we reap the maximum rewards. When businesses already have the tools or models they want to use in mind, they’ll start looking for that human touch next. Become the candidate they choose for their team.

We at Remote Workmate that many employers are currently transforming into an AI-augmented workforce as we’re doing that ourselves. We understand how important it is to equip virtual professionals with the skills, knowledge, and experience to use artificial intelligence to future-proof careers.