The new year is just around the corner and many things are already changing in the world of graphic design. In normal times, trends would persist throughout the decade. The uncertainty and chaos of the pandemic, however, causes design to change directions quickly.

The world is slowly but surely bouncing back and this is reflected in the trends. Styles from previous decades are being given new life. At the same time, there are some experiments aimed to replace the old styles with the new.

Be prepared to raise your game because nearly everything is going to be permitted in 2022. The year will be full of movement, nostalgia, and creativity, so you want to be ready for that. Discover the things that are likely to impact your creative work next year below.

Trends in Graphic Design in 2022

1 – Data visualisation

We visualise data to eliminate its complexity and make it easier for people to understand. Complicated information is usually ignored because readers want to save time and scroll. It may be simplified through bubble charts, pie graphs, or infographics, which is why you must learn how to make them.

People have to deal with tons of data so reader-friendly images are useful for retaining their attention. They quickly see the conclusion you’re trying to lead to. In general, they have become more comfortable with graphs and charts so brands are using them to engage audiences.

2 – Bright colours

Muted colour palettes were the rage in graphic design last year, but next year is the time for strong hues. They make the simplest designs appear livelier plus they compliment the most minimal of typography. While pastel colours remain a favourite, give bold colours a try in 2022.

As an example, try going all red across your print media, packaging, and online posts. You’ll notice that your designs seem to scream for attention in the midst of the crowd. The same goes when you use vibrant candy hues like fuchsia pink and lemon yellow.

3 – Serif fonts

Though they are the oldest font styles still in use, they have been making a comeback since 2020 and will continue to do so next year. They must not be confused with the sans serif fonts though, as those don’t have the little embellishments around the top and bottom of the letters.

These classic fonts exude a feeling of elegance and nostalgia in each word they’re used. Some businesses have benefited from using them in their landing pages. They work well with minimalist designs and backgrounds as they draw the eye and give an aura of authenticity.

4 – Environmental themes

There’s plenty of talk about the environment these days and the graphic design industry is all for it. We’ve moved on from the all-green designs though and transitioned into more innovative ways to present climate change and sustainability. Consider more stylish takes to promoting environmental preservation in 2022.

Consumers are able to spot greenwashing more easily so the challenge lies in doing an eco-friendly design thoughtfully and subtly. Avoid the clichés in terms of visuals, typography, textures, and colours. Embrace unexpected colour combinations, minimal icons, and interesting background textures instead.

5 – Slide decks

For the uninitiated, these are slide presentations found on social networks. They are most effective on Instagram and LinkedIn since these websites use this kind of formatting for their images by default. Both platforms seem to encourage users to use social slide decks more often.

You may use sliders to reuse or summarise content from a previous article or blog post. They encourage followers to take actions without you having to include a direct link. They are particularly useful when you want to educate consumers about a new product or service.

6 – Inclusive attention

Thanks to the Black Lives Matter (BLM) movement, there has been a major reconsideration of social prejudices around the world. BLM continues to serve as an inspiration to people, including graphic designers. They are portraying black people in more works of art than ever.

The goal of using diversity in design is to achieve positive change, which may be done through stock photos and colourful illustrations. Of course, be mindful how you highlight the different beliefs, skin colours, and cultures when you want to give this trend a try.

7 – Creative symbology

Type logos are loved by many yet the pictographic logo is expected to rise in popularity next year. Big corporations still prefer a combination of icon and type for their branding. However, if you want to give your small business an edge, consider using the power of symbols with invested meanings.

In your graphic design projects, use icons and symbols to portray how a client is enticing, playful, mysterious, or passionate. Be careful that you don’t fall down the rabbit hole and leave viewers confused with just symbols. Compliment them with typography so people get what you mean.

Keep up with graphic design trends

As you might have noticed, graphic design trends are changing constantly. Layouts and formats evolve according to the needs of the modern consumer. Graphic designers must keep up with the trends to engage the audiences of your clients or employers.

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