Have you ever tried looking your name up on the internet? If you’re doing a good job of building your personal brand as a remote worker, what pops up in the search results should more or less match the image you’re hoping to convey.

Branding is commonly seen as how businesses make products and services memorable to target audiences. Actually, the basic concept is applicable to job seekers and professionals who wish to leave a notable impression on potential employers too.

There’s an abundance of platforms to use for this purpose. Most of the online buzz is focused on visual aspects on social media though, which is why many prefer Instagram or YouTube. We’re here to tell you that you should put your efforts on LinkedIn too.

Why Choose LinkedIn for Personal Branding

Many consider the platform to simply be a place where you upload your resume to show potential clients. The truth is there’s never been a more powerful tool for business networking than LinkedIn. Here are 10 reasons why:

1. It has over 690 million registered members with over 675 million active users every month.
   
   
2. It has more than 50 million companies listed and potentially recruiting via the network.
   
   
3. It’s 277% more effective for generating leads than Twitter and Facebook, according to Hubspot.
   
   
4. It sees around 40% of its total number of members accessing the website on a daily basis.
   
   
5. SHRM research found that 94% of organisations use LinkedIn for recruitment.
   
   
6. It’s a professional platform where people will look at your profile for your value as a worker.
   
   
7. It offers an opportunity to be an influencer wherein you’ll become part of a global collective.
   
   
8. It’s the best place to publicize blog posts or long-form content to establish yourself as an expert.
   
   
9. It helps you to build brand awareness and attract followers by posting content on a free page.
   
   
10. It has numerous advertising options including sponsored content, text ads and dynamic ads.

How to Build Your Personal Brand Effectively

If you’ve been slacking off on LinkedIn but want to work on boosting your presence here, discover the following tips:

Rock Your Profile

Think about the keywords you want to be found for when prospective employers search the social media platform. Then, use them in your headline, summary, title and description as naturally as possible.

Remember to upload profile and cover photos too, so you can draw attention and build trust.

Grow Your Network

Check out the “People You May Know” section and see who it’s populated with. These tend to be individuals who have attended the same school, worked for the same company, or share similar skills and experiences.

Connect with them and get seen by their network as well.

Update Your Profile

Think of your account as a type of resume rather than something you just set and forget. Revise sections whenever you take a new course, publish an article, complete a project, or get hired by someone.

In this way, people stay up-to-date with your working status without having to message you directly.

Publish Content Regularly

Gain traction and engagement by creating regular posts and statuses. However, don’t make content just for the sake of it. Make sure that you offer something of value to your followers, like how Neil Patel or Dave Gerhardt have done.

See to it that your post is also mobile-friendly for users who are usually on their phones.

Join a Group

LinkedIn Groups is one of the most useful features on the platform as there are millions of groups catering to different interests. These provide another way for making meaningful connections and for sharing ideas.

A free account allows you to join up to 50 groups, although it may be better to focus on a small number.

Customise Your URL

Try changing your profile’s URL to your name to further boost your profile on search. If the name is already taken, maybe you can add your middle name or your professional title.

For instance, if /Vernon-Lee is taken, consider /Vernon-Lee-Designer or /Vernon-J-Lee. Opt for dashes than underscores too as Google reads these as spaces.

Pick Relevant Skills

You’re allowed to list up to 50 skills on your profile and you should make sure to fill all of these. However, be strategic about your choices and select only those that are relevant – though you may include generic ones like ‘writing’ as well.

The 50 you pick must align with the skills that potential clients are searching for.

Learn to Engage

Do more with your account than just publish content or add connections. Set aside time to go through your feed and find opportunities to comment, like or share the posts of other users too.

This will prove to be useful in building a relationship with a client that you would like to work with in the future.

Ask for Recommendations

Rather than wait for a referral, go after them! Reach out to your connections and request to be introduced to people who might be interested in hiring you.

Your past or present colleagues are a good place to start along with happy clients you’ve served before. Be sure to include a personal note and be polite about your request.

Skip the Clichés

You’d be surprised how common the words “team player”, “extensive experience” and “creative” are on this platform. Don’t expect to stand out when you’re using the same adjectives as everyone else, so find unique ways to describe your work experience and capabilities.

How Remote Workmate Can Help

Now that you’re aware of the whys and hows of effectively building your personal brand on LinkedIn, there’s no time to waste about applying them.

We at Remote Workmate fully support you in your endeavors, especially if you’re thinking to apply for any of the positions we’ve posted here on our website.

We may not be able to assist you in creating, maintaining or optimizing your profile, but we’re able to provide you with useful advice as we’ve done above. Feel free to go through our blog for more tips on how to become a better remote worker and further your career.