A lead generation specialist virtual worker plays an integral role in the sales process. They are responsible for identifying who might be interested in a business’ products and/or services.

In the past, leads were generated by cold-calling but technology has introduced email and social media which complicate things. A lead generation specialist remote worker now covers traditional and modern marketing mediums to identify leads, depending on a company’s business model.

While they’re mainly a member of the sales team, they work with marketing too. Apart from generating new leads, they also have to handle leads generated through inbound methods. This means they also have to follow-up prospects on a regular basis.

Why work as a lead generation specialist in the Philippines

By gaining experience as a lead generator, you gain access to better opportunities in business or sales. Added to that are the following perks of a career in this field:

Career growth

Depending on the industry you work in, you may be promoted to strategic accounts manager, business development manager, inside sales, sales manager, account manager. Other executive roles might become available to you, such as vice president or director.

High demand

Many companies want to hire a lead generation specialist so it’s easy to find job openings. The competition is fierce but if you are adept at cultivating lead pipelines then you’re a top candidate for any recruiter. Make sure to develop technical skills to have an edge over other applicants.

Easy entry

Entering technical fields may seem difficult, but it doesn’t have to be when you work as a lead generation specialist virtual worker. Sales jobs are usually open to those with diverse educational backgrounds as long as they have lead generation specialist skills.

What lead generation specialist skills to develop

A lead generation specialist remote worker collaborates with a company to improve their ability to find and nurture leads. Their job goes beyond attracting prospects though, which is why you need to hone the necessary lead generation specialist skills.

Salesforce

A cloud-based software used for customer relationship management. It markets a product to appeal to more consumers and wins more customers by targeting the right audience. Try it for free so you get a feel for how it works and how you may use it for your strategy.

Cold calling

This is when a call centre representative phones leads in behalf of a company. These calls help generate revenue and increase sales for the business. Proper etiquette must be followed when you cold call someone so study it before dialling any numbers.

Market research

A collective effort to gather information related to consumers and their needs. It involves recording and analysing quantitative and qualitative data for your employer. Research helps organisations determine which market to target then fill the gaps in their expectations.

Communication

One of the most important lead generation specialist skills is communication. You need the ability to express your thoughts and ideas to other people through actions, words, or expressions. To nurture relationships with your leads, learn to properly convey your message to customers.

Customer service

Fixing problems, answering questions, and handling concerns are a few of the tasks related to customer service. The main goal is to build and maintain a strong relationship with customers so they keep coming back for more. Sometimes, conversions happen because leads are happy with their first impression of a brand.

Business development

A few of the divisions involved in business development are: vendor management, supply chain management, product development, advertising, and selling. There’s plenty of budgeting, networking, and negotiating involved in lead generation.

Problem-solving

Lead generation is complicated at best so you must be capable of thinking on your feet. When faced with an obstacle, learn to quickly determine which path to take or what actions to make. If you have a prospect on the phone asking a difficult question, be able to give a quick response.

Tech savviness

By being tech-savvy, it’s easier to understand pain points and how products resolve them when you work for an IT client. This will also help you stay up-to-date of the latest software and tools in your field. After all, it’s hard to use Hubspot Sales and Prospect.io when you already struggle with G Suite.

Social selling

The rise of B2B and B2C platforms such as Instagram and Twitter have made it easier to connect with your target audience. Despite this, social selling remains a cold approach so it must be done properly. The objective is to cultivate a relationship through social media.

Persuasion

This describes the process of influencing a person’s beliefs, thoughts, or attitude. In the sales context, it means convincing leads to become buyers. You must not pitch your products or services right away but you have to build your credibility first.

Where to work as a lead generation specialist

It takes careful analysis and hard work to become a lead generator, but those interested have the potential to possess a fulfilling career for themselves. You must ensure that you hone the necessary skills so you stand a chance against other candidates for the job.

If you’re interested in becoming a lead generation specialist in the Philippines, we at Remote Workmate are here to help you. We’re an offshore staffing agency that specialises in connecting virtual workers like you with employers aiming to hire a lead generation specialist.