Mobile SEO and mobile-friendly are two different things, with two different objectives and results. Launching your site using mobile-friendly strategy doesn’t really ensure that the site will automatically be mobile search optimized. A good mobile site is both mobile-friendly and can get into positions in mobile searches, which should all be don’t right from the very start.
Here are some reasons why you should set your website strong for mobile SEO from the start:
- Mobile search is one single channel that more and more brands from all types of businesses all around the world realizing the need to optimize for. But that is just nearly half of the story, as other businesses now utilize mobile applications, mobile social, and mobile in-store features for their visitors, and it these things are evolving into a sophisticated matrix.
- Regardless of the boost it can provide, questions for mobile search volume is still in a small warrant significant business (as compared to the volume there is in desktop search). This aspect will of course, change using Google’s mobile keyword tool.
- For positive and quality return of investment (ROI), most brands out there tries to target the low hanging fruit from the tree (like home-page brand traffic). There’s nothing really wrong about it, however, segment should be all optimized first.
Mobile search is becoming a dominant force today. One of the best things about it is it can work as a high-margin supercharger boost the mobile visitors and users in no time. This is just one of the many techniques to improve your ROI, and with more mobile-friendly upgrades available just around the corner, things can be a lot easier for both you and your mobile search visitors.
The idea is to pair mobile SEO and mobile-friendly together, rather than treating each separately. Through this, your business site will get to its best potential, minimize risk of execution and attract more future investments. In layman’s term, you simply optimize the optimization.
