There is always an opportunity to get your name out there and attract new clients. For many business owners, creativity is more important than an advertising budget. They implement crazy and disruptive ideas that generate leads, positive social media mentions and brand awareness. Check out some surprising ways in which small business owners from around the world are promoting their companies and products.
Branded Wall or Pavement [1]
If you’re the owner of a brick and mortar business, here is a surprising way to make your name known and draw attention to your brand, directing customers to your store or restaurant. It involves a little bit of artistic talent and a few ninja skills. Transform one paving stone or one brick into an outdoor ad. Use acrylic paint, stickers, stencils and whatever you think can help you create a colourful and disrupting, unique ad for your business. Don’t forget to point people in the right direction.
QR Code Stencil [2]
If you have a great offer that you think people should know about, create a special page for it on your website or blog. Generate a QR code for that offer and ask a designer to transform that code into a great looking stencil.
You can use the stencil to paint the QR code on the street where your store is located, in the areas where your target audience is present, or just print it out and put in a frame in your store, restaurant or bar.
Event Stamp [3]
If you’re targeting youngsters, contact local venues and offer organisers a deal. You can become an in-kind sponsor and get your logo and website address stamped on your target audience. Skin stamps are used as entry tickets all the time and it’s a great way to have your logo on your target’s wrist for at least an entire day. Oh, and you business gets extra points for coolness.
Food Label Ads [4]
What makes your product or service so great? What are its ingredients? If you can think about what you’re selling in that way, you’ll also be able to create an ad inspired by food labeling. People aren’t used with products or services presented that way and that is what makes this type of creative solution so memorable.
Ask a designer to create your product/service label and start sharing them around your city in those places where your potential customers spend their day – local co-working space, local library, college campus, etc.
Penciltising [5]
Have you noticed how people asks for a pen or pencil, use it and forget to return it? Everybody does it. It’s something that can help you promote your business. Personalise 100 pens or pencils and ask the local bank, post office or co-working space if they are open to let their clients and visitors use them. You’re helping local offices save on buying new writing instruments and you promote your business. That’s a win-win deal!
