The nature of businesses has stayed relatively the same over the course of human civilization. Business owners provide some supplies in order to satisfy unmet demands. This is the basic, underlying economic principle that pervades every transaction in this capitalistic world. And to be an effective and profitable business in this day and age, advertising is key, and this is where search engines come in.
So we’ve all heard the terms SEO countless times before, but thinking about it, why should you care? Let’s say that you make enough profit running your own business without the help of Internet marketing and that your clientele is stable enough to sustain your venture for at least a few years. This is especially true for small and medium enterprises, which usually target local customers. But if you want to expand your businesses and transform it into something much more than that, you’re going to need the help of the World Wide Web.
It may be a bit sad to admit this, but in this decade, search engines like Google, Yahoo, and Bing are gods –people turn to them for the answer to their plaguing questions. The surprising thing about it is that they often hold the answers. Now let’s say that they’re looking for a certain product or service and that they’re too tired to go downtown themselves to find what they’re looking for. What they would do is sit down in front of a computer, log in, and go to search engines to find what they want.
Think about it from the customer’s perspective –if what they want comes up at the first page of any search engine results page, then they would tend to ignore the rest of the results on the next pages, whether they’re completely good sites or not. Imagine if your website is one of the lucky ones to land on the first page. The end result would be that you’d attract more buyers into your site, and simply put, more buyers equal to more profit.
So how do you take advantage of this? Through search engine optimization, of course.
