AdWords is a Google service that lets you make and run advertisements for your online business, quickly and simply. It works by displaying the ad in Google’s search engine as soon as someone searched for the keyword related to it. It appears under the ‘Sponsored links’ on the right side of the search engine results page and above the free search results.
Google allows its AdWords users to use a variety of advertisement formats, like text, image and video ads. But why do you need this service?
Almost Spontaneous Implementation
As soon as you identify and establish your AdWords, you can instantly use them for your posts, contents and keywords, and you can instantly see its effect by simply searching for your keywords. You can see the results for as early as 20 minutes after your final set-up.
Fast and Easy Generation
You can immediately start making ads as soon as you finished setting up your Google account. Just log-in to your account, input your campaign name and headline, body copy (which should be short and straightforward and destination link. You can then pick your keywords and key phrases to optimize the search. Google has a good keyword selection tool to help you pick those necessary keywords and key phrases you missed. Google can also give you the information you need regarding the efficacy of the keywords you chose. This tool will show you how those words are being searched and help you choose new title tags for your site.
No Minimum Purchase
Before the introduction of AdWords, online marketers don’t have any option but to purchase those highly targeted keywords, which can cost up to hundreds, if not thousands of dollars. Now, anyone can start their online campaign for as low as $10 or even less a day.
Pay For Clicks Alone
With AdWords, you need not worry about paying expensive advertising bills, as you only pay for the clicks your visitors make. Plus, you don’t need to pay for multiple clicks, as Google has a good protection system for this kind of mishap. You can also set a maximum click per day depending on your site’s popularity to control your expenses.
Placement Bids
You know that every click of your site visitors will cost you money, but do you really know how much? Your payments for every click depend on the amount you bid for those searched keywords. Popular keywords certainly cost much; the word “travel” for example, can cost $55 per click. You will also pay cheaper for clicks if the next bidder offers less than what you offer.
Setting Maximum Click Cost Per Day
To minimize the cost of your Ad campaign, you can set the maximum cost clicks per day. If your campaign managed to reach its maximum deals, you can instantly ask Google to stop displaying your search. You can also tell Google to set it automatically, so it would stop displaying your ad once it reaches its maximum and displays it the next day. Truly one great way to help you save some cash.
Halt Your Campaign Any Time
If you want to make some tweaks and adjustments on your site, add and ditch some keywords, you can edit your AdWords any time you like. This can greatly help you save money from useless clicks.
