If you just started thinking about your content marketing strategy, these are some points you could take into consideration. With more than half a year away, you’ll have plenty of time to find out if our content marketing predictions for 2016 are correct. Here are the 3 things to look out for:
The Buffer-ication of Social Media
People will lose patience, and they’ll start to dump content into their Buffer accounts letting the software deal with it. This phenomenon will amplify even more the attention deficit on social media. There will be only a few people left to pay attention, everybody will be a broadcaster that doesn’t have the time to receive other people’s messages. With a Buffer account upgrade at just $10/month, there’s no real reason business owners shouldn’t just schedule their posts and move on with their life.
The Rise of the Virtual Content Writer
According to Glassdoor, an Australian content writer working full-time has on average a monthly salary of around $5,800 AUD. An American one expects on average $5,300 AUD/month. There aren’t many new companies that would afford to pay so much for a return on investment that is not always easy to track or estimate. That is why more and more small businesses will hire remote content writers from the Philippines, Indonesia, Estonia or Romania. Remote Workmate helps business owners to find and hire full-time content writers with just $1,200 – 1,400 AUD/month.
The Rise of the Hyper Specialised Services for Content Writers
Because it’s getting harder to land a client, many freelance content writers will start to invest in their product. They’ll start paying for tools and services like WordChum for proofreading, Fiverr for cheap custom illustrations and Canva for pro-like designs, Specfox for pointing out where the existing content on a website could be improved. They’ll even hack these and other tools to transform them into resources for the content they want to create and sell.
